Users of video-on-demand or pay-per-view will get access to extra content when they watch select Warner Home Video titles starting this December.

Users of video-on-demand or pay-per-view will get access to extra content when they watch select Warner Home Video titles starting this December.

In a promotion called “Movies That Pop,” viewers of such films as “Batman Begins” and “Charlie and the Chocolate Factory” can watch up to 15 minutes of enhanced content through their VOD or PPV services.

After the movie ends, select scenes will play again with special windows on the screen that highlight additional information about the film such as trivia and behind-the-scenes details.

WHV will market “Movies That Pop” through direct mail, radio and national able advertising.