Infinity Broadcasting has announced its strategy to replace Howard Stern. Along with a rollout of Free FM stations, David Lee Roth and Adam Carolla will go on the air.
The long wait for Howard Stern's replacement on 27 stations owned by Infinity Broadcasting has ended. As expected, it takes more than one personality to fill the void left by the shock jock’s pending exit to Sirius Satellite Radio in January.
To position itself as the free alternative to pay radio, Infinity has even adopted a new FM Talk brand called Free FM.
Stern's last broadcast on Infinity stations will be Friday, Dec. 16.
"When we set out to find a replacement for Howard Stern we took the opportunity to cultivate a wide array of talent, from both in and out of the radio industry," said Joel Hollander, president and CEO for Infinity.
Splitting its morning strategy by regions, former Van Halen frontman David Lee Roth will take over Stern’s slot in New York on WXRK-FM and other east coast markets, while TV personality Adam Carolla will host mornings in Los Angeles on KLSX-FM.
Roth's show will also be cleared on WBCN-FM in Boston (where Roth cut his broadcasting teeth earlier this year in preparation for the new gig), KLLI-FM in Dallas, WYSP-FM in Philadelphia, and WRKZ-FM in Pittsburgh.
Carolla's show will air on KIFR-FM (formerly KEAR-FM) in San Francisco, KPLN-FM in San Diego, KZON-FM in Phoenix, KUFO-FM in Portland, Ore. and KXTE-FM in Las Vegas.
In several midwest markets, Infinity has tapped local host Rover, currently morning host on WXTM-FM in Cleveland and WAZU-FM in Columbus. Rover will add to his roster of stations WCKG-FM in Chicago, which will become the host's new flagship, WKRK-FM in Detroit, WAQZ-FM in Cincinnati, WMFS-FM in Memphis and WZNE-FM in Rochester.
The Junkies, mid-morning hosts on WJFK-FM in Washington, D.C. will move to mornings and add WHFS-FM in Baltimore.