Electronic Arts exec tapped for role.

Shawn Fanning's Snocap digital licensing and copyright service has named Rusty Rueff as it's new CEO.

Rueff comes to the company from Electronic Arts, where he was executive VP for human resources. Prior to EA, he held positions with the PepsiCo companies for more than 10 years. At the start of his career, he spent six years in commercial radio as an on-air personality.

Acting CEO and Jeff Mallett will continue as Snocap's chairman, and Ali Avdar will remain chief operating officer.