The first video-on-demand channel targeting hip-hop fans--the DoD channel--will debut this Friday (Nov. 11) on Comcast Digital Cable. DoD, which is a subsidiary of the Simmons Lathan Media Group, will
The first video-on-demand channel targeting hip-hop fans—the DoD channel—will debut this Friday (Nov. 11) on Comcast Digital Cable.
DoD, which is a subsidiary of the Simmons Lathan Media Group, will be available in 22 of the 25 top urban markets including Atlanta, Chicago, Detroit, Los Angeles and Washington, D.C.
In November, DoD will focus on the theme “Mixtapes, the Lifeblood of Hip-Hop.” Programs will include exclusive biographies of 50 Cent and mixtape sessions with Eminem’s DJ Clinton Sparks. Between 20 and 30 individual programs will be available at any one time and programming will be changed each month.
Feature programs will also be contributed by partners including Coca-Cola, General Motors and Reebok. The channel has a promotional relationship with Allhiphopguide.com in place, which additionally will contribute content.
Will Griffin, CEO of DoD, says that the channel is being pitched to other cable providers, as well as wireless and Internet services.