Multi-year agreement extends broadcast rights.
Scripps Networks' Great American Country and the Grand Ole Opry, owned by Gaylord Entertainment, have signed a multi-year deal extending GAC's television broadcast rights to air "Grand Ole Opry Live," which is GAC's highest-rated show.
The new agreement gives GAC rights to telecast an increased number of "Grand Ole Opry Live" shows each year, and makes provisions for the development of several new Opry-related programs on the network.
The Opry moved to GAC from its previous cable home at rival CMT in October 2003. At the time, Steve Buchanan, senior VP of media and entertainment for Gaylord Entertainment, cited "more frequent viewing opportunities" on GAC as a reason for the switch.
GAC claims distribution in nearly 40 million households.