Universal Music Group International has formed a long-term strategic alliance with Vodafone, Europe's biggest international wireless carrier, to distribute innovative music-related content.

Universal Music Group International has formed a long-term strategic alliance with Vodafone, Europe's biggest international wireless carrier, to distribute innovative music-related content.

The deal, unveiled today (Nov. 14), includes the delivery of up to 100,000 UMGI full audio tracks and related content to subscribers of the Vodafone Live! portal service within the coming weeks.

The repertoire, which will feature such acts as Eminem, U2 and Black Eyed Peas, boosts Vodafone's catalog to 600,000-plus songs.

"We've been discussing this agreement with Vodafone for a very long time," Barney Wragg, senior VP of UMGI's eLabs unit in London, tells Billboard.biz. "And it has made a very strong commitment to resolve some of our security concerns."

The agreement also comprises the creation, marketing, and sale of related new products plus the exploitation of existing recordings in the form of master ringtones, ringback tones, full audio, video downloads and video streaming.

The UMGI mobile content will be rolled out to the Vodafone Live!'s customers in 21 markets in Europe, Asia-Pacific, Japan and North Africa.

Although UMGI content has been available to some European operators before now, those deals have been restricted to monophonic and polyphonic ringtones.

To date in Europe, only a handful of operators -- such as France Telecom's Orange network and O2 in the United Kingdom and Germany -- have transmitted full-tracks to cell phones. UMGI is in talks with the "3" network and T-Mobile on similar deals to the Vodafone agreement.