Like 50 Cent, Jay-Z and Nelly before him, reggaetón superstar Daddy Yankee has partnered with Reebok for his own collection. The signature collection, DY, will encompass athletic footwear, apparel an

Like 50 Cent, Jay-Z and Nelly before him, reggaetón superstar Daddy Yankee has partnered with Reebok for his own collection. The signature collection, DY, will encompass athletic footwear, apparel and accessories. It will launch in the spring at athletic specialty retailers.

Additionally, Daddy Yankee will appear in Reebok's "I Am What I Am" advertising campaign. Conceived by New York ad agency mcgarrybowen, the campaign has spotlighted such musicians, athletes and entertainers as Christina Ricci, 50 Cent, Allen Iverson and Stevie Williams.

Daddy Yankee is a leader in reggaetón's emergence. His July 2004 album, "Barrio Fino," has sold 893,000 units in the United States, according to Nielsen SoundScan. Upon its release, it debuted in the pole position of the Top Latin Albums and Top Tropical Albums charts. The El Cartel/VI Music/Machete disc later peaked at No. 26 on The Billboard 200. "Barrio Fino" took home the award for reggaetón album of the year at the 2005 Billboard Latin Music Awards. Similarly, the album won the best urban music album trophy at the 6th annual Latiin Grammy Awards.

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