Kroeger moves to role from Macy's Merch Group.

Universal Music & Video Distribution has appointed Erin Kroeger VP of sales analysis. Kroeger is based in Universal City and reports to Mike Davis, executive VP of sales and marketing.

Kroeger was formerly divisional VP of marketing finance (NY) for Macy’s Merchandising Group. Before that she was manager of testing analysis and market research at Victoria’s Secret Beauty and she also previously served as manager of planning and marketing analysis at Ballard Designs.

“Erin’s diverse experience in finance, planning, market research and analysis at some of America’s top retailers is a perfect compliment to our company and specifically the analysis group,” said Davis in a statement.