Campaign includes 'gifting' ringtones.

The mobile music campaign created for the release of Eminem's greatest hits CD, "Curtain Call," by Interscope Records and Universal Music Mobile, marks the first time UMM has launched digital initiatives such as "gifting" ringtones and launching a global ringtone store for a release.

Powered by Telescope Mobile and 9 Squared, the gifting application allows users to send mastertones to a friend by visiting or by text messaging a code through their mobile devices. The globally accessible Web site powered by UMM and mobile content retailer Moderati in the US, and by UMM International outside of the US, features mobile products such as mastertones, wallpapers and exclusive voicetones.

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