Virgin artist created 'Breathe' for campaign.
Lenny Kravitz is the latest artist tapped by Absolut to create new, exclusive music based on his interpretation of the global brand's core values. For the project, dubbed Absolut Kravitz, the Virgin Records artist created the dance-electronic track "Breathe."
The song is available as a free digital download at absolutkravitz.com. Forthcoming is an accompanying video, which will also be available as a free download at the site.
"Breathe" is part of the Absolut Tracks Collection. Launched in 2003, ATC has spotlighted seven European artists and producers, including Wally Lopez (Spain), DJ Vadim (Russia) and Jacek Sienkiewicz (Poland). Absolut Kravitz marks the first time Absolut has partnered with an international recording artist.