Fundraiser set for March 5.

Columbia Records president Steve Greenberg and his family are the honorees for this year's TJ Martell Foundation Family Day.

The fundraising event will be held March 5 at New York's
Roseland Ballroom. The seventh annual family day provides families the opportunity to take part in carnival activities, such as games and face painting. Proceeds go to leukemia, cancer and AIDS research.

This marks the first time the event has been held at Roseland, which has the double the capacity of the past events. A number of musical acts are also expected to take part. Past participants have included John Mayer, Rob Thomas and Aaron Carter.

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