Yellowcard, Switchfoot debut acts.
Wal-Mart today launched a new original music performance series called Soundcheck, with Yellowcard and Switchfoot as the debut acts.
Artists participating in the Soundcheck series will record in-studio exclusive performances and interviews, which Wal-Mart will then feature in its stores nationwide on TV and HDTV located in its electronics department. Two- to three-minute sneak previews of each performance will air continuously in stores, with the full performances aired on Friday nights “every few weeks” as an in-store promotion.
The performances and interviews also will be available for free streaming at Walmart.com, or download via the Wal-Mart online music store for 88 cents per track.
Gillette Fusion razors is the series’ co-sponsor.