A promotion in the works for A&M Records boss Ron Fair is sending shockwaves through the executive ranks of Jimmy Iovine’s Interscope Geffen A&M (IGA) empire.

A promotion in the works for A&M Records boss Ron Fair is sending shockwaves through the executive ranks of Jimmy Iovine’s Interscope Geffen A&M (IGA) empire.

The hot-handed Fair, who has been riding high with acts including Black Eyed Peas and the Pussycat Dolls, is at the end of his current contract. A source close to the situation says he is expected to renew his deal with an expanded role -- chairman of both A&M and Geffen Records.

That’s not sitting well with the existing management duo currently running Geffen, co-presidents Polly Anthony and Jordan Schur. Both executives now report directly to Iovine, but under the new structure would answer to Fair, the source says.

Further straining the situation, Fair originally was pushing for the ouster of Anthony and Schur, a move Iovine resisted.

IGA brass now are in the midst of attempting to mollify Anthony and Schur. Anthony, the long-running Sony Music executive and former head of Epic Records who joined Geffen in 2004, is believed to be particularly displeased. An insider familiar with the negotiations says Anthony may choose to walk from her deal rather than report to Fair. Talks remain ongoing.

By contrast, the Schur situation is believed to be salvageable. Schur, who has been president of Geffen since 1999, is expected to stay with the label and revive Flip Records, the imprint he enjoyed much success with in the late 1990s. Under current discussions, Flip, best known as the home to Limp Bizkit, could become a full-service rock label. No final decisions have been made.

A formal announcement on a new IGA management alignment is expected shortly.

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