In a move that signals Sony BMG's ongoing support for the nascent DualDisc configuration, the major label is creating new dedicated senior staffing roles to oversee its efforts in creating and distrib

In a move that signals Sony BMG's ongoing support for the nascent DualDisc configuration, the major label is creating new dedicated senior staffing roles to oversee its efforts in creating and distributing the new hybrid CD/DVDs.

On Feb. 3 the company will name William Sondheim, a one-time president of PolyGram Video USA, executive VP of DualDisc worldwide, reporting to CEO Andrew Lack.

In his new role, Sondheim, who will be based in New York, will be responsible for overseeing all technical aspects of DualDisc creation, manufacturing, marketing, sales and distribution worldwide, and act as the company's liaison to the industry on issues relating to DualDisc. He will also work closely with the company's individual labels and distribution entities to ensure continuity of DualDisc production and marketing flow.

Sondheim marks the second major DualDisc-related hire by Sony BMG in recent months. In December the company tapped producer/director Andrew Wilk chief creative officer of content, DualDisc and DVD.

Sony BMG is set to release more than 100 DualDisc titles in 2006. The shipment total is expected to surpass its 2005 output of more than 13 million units on 102 titles. Among the acts with DualDisc titles in the first half of this year are Pink, Dixie Chicks, Barry Manilow, Teddy Geiger, Miranda Lambert, Clay Aiken, Weird Al Yankovic, the Fray, the Jonas Brothers and London Pigg.

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