Fans receive updates automatically.
Epic Records introduced a series of artist-specific podcasts, news and other online syndicated content to offer fans automatic daily updates on their favorite acts. This allows fans to receive updates on their favorite acts without having to visit each artist's site individually.
The technology sends newly added content to fans' personal Web portals like MyYahoo or Google home pages. At this point, the label has enabled more than 35 feeds for acts like Incubus, Fiona Apple, Tenacious D and Natasha Bedingfield.
Additionally, Epic announced a formal podcast program for its roster. The effort began last year with a series of three podcasts from Franz Ferdinand about the recording of their new album. A second is in development with INXS around the launch of their world tour, and others are scheduled for the first half of the year.