Mark Terry has been elevated to the new role as GM, Virgin Records U.K., with immediate effect.

Mark Terry has been elevated to the new role as GM, Virgin Records U.K., with immediate effect.

Terry joined Virgin in 1991 initially as press officer. He later served in the Virgin Records America International team before rejoining the Virgin U.K. domestic marketing team. In March 2002 he was elevated to his most recent role as marketing and creative director.

Based in London, Terry reports to Ferdy Unger-Hamilton, who was appointed managing director of Virgin Records U.K. with effect from Jan. 13.

Terry will oversee all areas of the label and work closely Unger-Hamilton to develop the Virgin roster, which is label home to the Rolling Stones and Chemical Brothers, among others.

In other news, EMI Music U.K. VP operations Tim Crouch has expanded his role to include responsibilities for the management of production and the Distribution Centre at Leamington Spa. John Williams, director of operations at Leamington Spa, will now report to London-based Crouch.