Berlin's Love Parade will go ahead this summer after a two-year break. The dance music street festival will take place on July 15, less than a week after the German capital hosts the final of the socc

Berlin's Love Parade will go ahead this summer after a two-year break. The dance music street festival will take place on July 15, less than a week after the German capital hosts the final of the soccer World Cup.

Local fitness center chain McFit has stepped in to contribute an estimated €1 million ($1.19 million) to help cover costs associated with running the event.

"There is a strong desire for the Love Parade to return to Berlin," comments event founder DJ Dr Motte (real name Matthias Roeingh).

The Love Parade went on hiatus in recent years after organizers failed to raise necessary funds.

Street-cleaning costs had been paid for by the city until the local government in 2001 stripped the event of its status as a "political demonstration."

Launched by Roeingh in 1989 under the motto "peace and fun," the original parade gathered only 150 participants on main Berlin street Kurfurstendamm. In the years to follow, it grew to be one of Europe's biggest free outdoor music events. In its heyday in the 1990s, the annual dance music carnival attracted up to 1.5 million ravers.

Questions? Comments? Let us know: @billboardbiz

Print