Never underestimate the power of negative publicity.That has somewhat become the credo behind the marketing of Sean "Diddy" Combs' new men's fragrance, Unforgivable. Read Michael Paoletta's column.

Never underestimate the power of negative publicity.That has somewhat become the credo behind the marketing of Sean "Diddy" Combs' new men's fragrance, Unforgivable. Read Michael Paoletta's column.