Bob Geldof will be honored this Sunday (March 12) with a special achievement accolade at the German industry's annual Echo Awards in Berlin.
Bob Geldof will be honored this Sunday (March 12) with a special achievement accolade at the German industry’s annual Echo Awards in Berlin.
The veteran Irish musician and humanitarian will be lauded for masterminding the historic Live 8 concerts last July, and for his distinguished career both as frontman of the Boomtown Rats and as a solo artist.
Speaking ahead of the gala, Michael Haentjes, chairman of organizer the German Phono Academy, described Geldof as a living legend. "His fights against poverty in the third world makes him a hero for many people," he added.
In a statement, Geldof praised the numerous German artists who supported the Berlin leg of the Live 8 concerts. He dedicated the award "to the millions of Germans who gave their vote for the campaign against poverty."
RTL will broadcast the 15th annual Echo Awards on the night.
Geldof will add the Echo to growing list of trophies he has collected since the historic concerts last summer.
During the Midem in Cannes this January, he was acknowledged with the NRJ humanitarian award and was jointly recognized as the trade fair’s personality of the year along with his Live 8 co-founders and producers Harvey Goldsmith and John Kennedy.
Music TV network MTV handed Geldof the Free Your Mind Award last November at its showpiece Europe Music Awards gala.