Vehicle integration prevalent through series.
Beginning with tonight's (March 14) season four premier of USA Network's "Nashville Star," expect to see Chevy, the show's major sponsor, sharing the spotlight with hosts Wynonna Judd and Cowboy Troy, judges Phil Vassar and Anastasia Brown, and the fresh talent.
Chevy's vehicle integration includes a Chevy Silverado grille on the front of the judges' desk, broadcast spots during the show and online buys at usanetwork.com. Also part of the product integration is an advertorial in Country Weekly magazine, which announces a "Nashville Star" sweepstakes, with the winner and a guest being flown to Nashville for the show's May 2 finale.
On the finale, the "Nashville Star" winner will be awarded a recording contract and, like last year, a new Silverado.