International operations report to him.

As anticipated, Sony BMG Music Entertainment has confirmed yesterday (March 19) the appointment of Tim Bowen as the company's new chief operating officer, effective immediately.

Based in New York, Bowen will report to Sony BMG Music Entertainment CEO Rolf Schmidt-Holtz. He fills a position that has been vacant since the departure of Michael Smellie last year.

His appointment follows that of Schmidt-Holtz last month, who traded seats with then CEO Andrew Lack, now chairman of Sony BMG. tipped the reshuffle last month.

Bowen's remit includes direct responsibility for Sony BMG's international operations, as well as the company's global digital business, strategic marketing, the Legacy and Masterworks units and the sales enterprise division. As such all regional heads will report to him.

In a statement, Sony BMG says Bowen "will work closely" with Schmidt-Holtz "in overseeing all aspects of the global music company's operations." He also directs the company's expanding audio-visual and TV interests on a worldwide basis. Bowen additionally oversees Sony BMG's human resources department.

"Tim brings to this role a deep understanding of both the creative and business aspects of the music industry," commented Schmidt-Holtz in a statement.

A British citizen, Bowen joined BMG in 2002 as COO for BMG Europe and was appointed chairman of BMG U.K. and Ireland in 2003. Following the merger of Sony and BMG, he became as chairman of Sony BMG's operations in the U.K., Canada, Australia, New Zealand and South Africa.

Prior to that, he worked for Universal Music International and Sony Music. He spent four years in New York in the mid-80s, working for Sony Music Publishing International.