The Sydney Superdome is to change its name after its leaseholder Publishing and Broadcasting Ltd signed a five-year sponsorship agreement with Acer Computer Australia.

The Sydney Superdome is to change its name after its leaseholder Publishing and Broadcasting Ltd signed a five-year sponsorship agreement with Acer Computer Australia.

With effect from May 12, the multi-purpose venue in the west Sydney suburb of Homebush will be rebranded to Acer Arena.

Acer Oceanic-region marketing director Raymond Vardanega declined to disclose the financial value of the deal, but said it was "in the millions."

The 21,000-seat capacity SuperDome claims to be Australia's largest indoor live entertainment and sporting arena. It was built at a cost of A$200 million ($144 million) to host competition during the 2000 Sydney Olympics. Last year it hosted 180 events and sold A$50 million ($36 million) worth of tickets, according to the venue.

In recent months, the venue has hosted concerts by 50 Cent, Motley Crue, Foo Fighters and Luciano Pavarotti.

The new deal was financially supported by global technology firm Intel, which intends to promote its Viiv technology during Acer Arena events.

Viiv technology, which arrived on the Australian market last week, will support high definition TV and video, 7.1 surround sound and host a number of on-demand applications at the venue.

Acer and Intel are working with PBL to enable videos of performances at the venue to be available for download or streaming.