Sony BMG has joined Warner Music group and Universal Music Group to provide content for Motorola's burgeoning iRadio, a service that allows subscribers to access over 400 channels of commercial-free m

Sony BMG has joined Warner Music group and Universal Music Group to provide content for Motorola’s burgeoning iRadio, a service that allows subscribers to access over 400 channels of commercial-free music and talk programming from their cell phone.

The announcement was made by Motorola from the CTIA Wireless 2006 convention in Las Vegas.

In addition to licensing its music for iRadio, Sony BMG will distribute original radio programming that will debut exclusively on iRadio.

"The artists on Sony BMG's labels are nominated for a staggering 125 Grammies this year," said Mike Gaumond, Motorola VP and GM of Digital Media Services. "The sheer diversity of the Sony BMG roster, coupled with the Motorola iRadio service, will give listeners access to a massive assortment of contemporary music and time-tested masters, enabling iRadio's programming to be accessed by subscribers anyplace and anytime they choose. The addition of content from Sony BMG is a major step forward in creating the most innovative and comprehensive service possible."

Thomas Gewecke, Executive VP of Global Digital Business for Sony BMG, added, “Motorola's iRadio service and hardware provides a new, secure and versatile platform to deliver time-shifted radio programming to the vehicle and the mobile phone. We are delighted to be working with Motorola as they roll out this new initiative."

In addition, Motorola announced that Universal and Warner will also provide exclusive artist and genre channels for iRadio.

Because the service uses Bluetooth wireless technology, a subscriber can use the cell phone to download about 70 hours of iRadio content to play back on a home or car stereo, or through wireless headphones.

As previously reported, Clear Channel has agreed to provide 75 channels of commercial free music and some content from its syndication company, Premiere Radio Networks, including morning hosts Bob & Tom and the overnight show Coast to Coast AM.