Recent clients include Coca-Cola, Apple and Nike.

Lifestyle marketing company Cornerstone has launched a music supervision division. With this addition, the 10-year-old, New York-based company is poised to strengthen its reach in the gaming, film and advertising communities.

A mainstay in the branding community, Cornerstone has, in recent months, worked with Coca-Cola, Apple and Nike on various music platforms. Cornerstone co-president Jon Cohen will head up the new music supervision department.