Former MTV exec tasked with biz development.

Former MTV executive Harriett Brand has re-emerged in a new role with Universal Music Group International. Brand has been appointed senior VP, business development, based at UMGI's headquarters in London.

In her new role, Brand will be closely involved in helping shape the company's new program of business development. She will primarily be responsible for fostering fresh links and alignments with the major's current and prospective partners around the world.

"Her experience, coupled with an instinctive ability to think and act strategically, make her the perfect person to help us to refine and energise our future business," comments UMGI chairman/CEO Lucian Grainge, to whom Brand will report.

In a statement, Brand comments, "Some people question the future of the labels and have said to me that it's a good time to get out of the industry, but I believe the whole moment of re-imagining the business is a challenge for us."

Brand recently split with MTV after 13 years' service, most recently as senior VP of music for MTV Networks International in London. Prior to that, she held various senior roles with EMI in the United States and Europe.

She joins UMGI amid a strategic streamlining of its operations in the United Kingdom to put more emphasis on A&R.

In a move first unveiled on, UMGI has begun a consultation process that could eventually result in the loss of 8% of its U.K.-based 1,150-strong work force. It will affect staff at Universal Music U.K., as well as at UMGI's head office at St. James' Square.