Shazam has launched the next generation of its mobile music recognition service.

Shazam has launched the next generation of its mobile music recognition service.

The British-based company's enhanced offering, dubbed the Ultimate Music Discovery Engine, combines its music recognition technology with an online search engine.

Shazam's flagship service in Britain allows customers to "tag" a track by dialing 2580 on their handsets and pointing it toward the source of the music for roughly 30 seconds. Shazam promptly issues an SMS identifying the title and its performer.

The new service interfaces with the Web, allowing U.K. users to "tag" tracks and purchase products related to it -- such as ringtones, full-track downloads, wallpapers, cover art, physical CDs and concert tickets -- through their mobile handsets.

"We envisioned this for some time, but its taken until now to technically put the whole thing together and get the relationships established," Shazam CEO Andrew Fisher tells Billboard.biz. "It's a very seamless experience for the user."

Details of all tracks tagged are stored on a personal page at Shazam's Web site, which is accessible either via PC or wireless application protocol (WAP).

Since launching in August 2002, Shazam has rolled out its service into 19 markets and boasts 21 million calls to-date.