Company represents Brooks & Dunn, Terri Clark.

Spalding Entertainment director of radio promotion and marketing Denise Nichols rises to the position of executive VP for the company. In her new role, Nichols will be involved in all aspects of company operations while continuing to oversee radio promotion and marketing efforts on behalf of the company's roster.

"She has been an asset to both our staff and our clients over the past five years and I have no doubt that she will continue to do so in her new role,” company president Clarence Spalding said in a statement. “With her background and experience, Denise has the ability to see the whole field."

Nichols joined the company, which was then known as TBA Entertainment, in 2001. She spent 11 years with Arista Nashville, including stints as both a regional and national director of promotion.

The company represents Brooks & Dunn, Terri Clark, Pat Green, Ashley Monroe and Sarah Buxton.