Original hits approved as master ringtones.
Swedish supergroup ABBA’s hits have been available as master ringtones for the first time.
Working with executives at Universal Music Sweden and Universal Music Mobile, the group’s primary songwriters Benny Andersson and Björn Ulvaeus have personally approved the distribution of their hits as cellular ring signals.
“Ring Ring,” “Mamma Mia,” “SOS,” and “Dancing Queen” and “Gimme! Gimme! Gimme! (A Man After Midnight)” are among the titles cleared for use.
Universal Music Mobile, which handles the Universal Music Group’s strategy in the mobile area, will market the ringtones through such telecom partners as Vodafone, Sprint, DoCoMo, and at least 60 other operators worldwide.
Andersson and Ulvaeus’ songs are published through Sweden Music, now under the Universal Music Publishing Group umbrella.