MTV Networks Asia Pacific today (May 2) unveiled an online music and video service for South Korea which it bills as the model for similar launches across Asia in the future.

MTV Networks Asia Pacific today (May 2) unveiled an online music and video service for South Korea which it bills as the model for similar launches across Asia in the future.

A joint project between MTV and Seoul-based online company Wizmax, MTV Boombox offers a combination of free and paid streaming and downloading services, including music, music videos, radio and MTV-owned content.

"This Boombox service is really a key cornerstone service for us in Asia to provide a direct-to-consumer platform," says Laurent Verrier, VP and GM of digital media at Singapore-based MTV Networks Asia Pacific.

MTV Boombox will also feature various "community" functions, such as blogs, podcasting, personalized homepages, and playlist sharing, all of which is designed to "seamlessly" connect with PCs, mobile phones and MP3 players.

MTV Boombox rolls out May 8. Different tiers of service offering differing amounts of content will be available for between 3,000 won and 20,000 won ($3.16-$21.05) monthly.

MTV Korea says its will use Boombox to target both an older demographic and younger users who want more international content than other online music sites.

"Young people, we find, are especially spreading their wings culturally," says Nam Ji-hee, head of digital media at MTV Korea. "A lot are very interested in Japanese content and U.S. content, but cannot find it. A lot of local content is targeting young audiences, 11-16. This is a great opportunity to cater to older audiences, in their 20s and up to 35."

South Korea has a broadband penetration rate topping 70%. In addition, online community sites have been immensely popular for several years.

"The strategic alliance between the world's best content provider and Wizmax's digital multimedia service and technology will certainly make a global impact," says Wizmax CEO Geoffrey H. Keum. "MTV Boombox will introduce the next generation of new media services to Korea and throughout Asia."