Warner Music U.K. has linked up with British mobile operator O2 for a promotional and marketing campaign that sees the Red Hot Chili Peppers distributed for the first time via mobile phones.

Warner Music U.K. has linked up with British mobile operator O2 for a promotional and marketing campaign that sees the Red Hot Chili Peppers distributed for the first time via mobile phones.

Through the exclusive deal, O2 will offer its 16 million U.K. customers full-track downloads, ringtones, realtones and videos from the act's new album "Stadium Arcadium" (Warner Bros.), which was released Monday (May 8) in Britain.

The agreement is also said to be groundbreaking as it is the first time the Chili Peppers have made their Warner Music catalog available for mobile distribution in the United Kingdom.

The catalog hits include "Aeroplane," "Breaking the Girl," "By the Way" and "Californication." In addition to full tracks, O2-distributed material will include master realtones from nine of the new album's tracks.

An extensive rollout of Chili Peppers realtones is expected during the following weeks.

Access to the exclusive content is via the O2 Active Internet portal or via WAP-enabled mobile handsets.

Warner Music and O2 are also jointly-promoting the Chili Peppers' June 30-July 18 U.K. tour, and the opening night of their European tour on May 30 in Barcelona. Consumers can win tickets to these gigs and merchandise through O2 competitions.

Future plans include making concert and backstage footage available for mobile videos.

In addition, the two companies are embarking on a major co-branded advertising campaign, covering the mainstream print, TV and outdoor media.