Sony BMG Music Entertainment has promoted Guy Goedgezelschap to vice president for Benelux, a new post.

Sony BMG Music Entertainment has promoted Guy Goedgezelschap to vice president for Benelux.

In this new role, Goedgezelschap will be responsible for the overall companies in both the Netherlands and Belgium. He will co-ordinate all activities between the two offices in Hilversum and Brussels, respectively.

"Guy is, without doubt, the best person to lead our two companies in these countries with their challenging and rapidly changing markets," comments Maarten Steinkamp, president, continental Europe, Sony BMG Music Entertainment, to whom he reports.

Goedgezelschap joined BMG in 2000 as financial director, BMG Belgium. He rose to director finance and operations, BMG Belgium in 2001. He was named CFO BMG, Benelux, in 2003. Most recently, he has served as COO of Sony BMG Music Entertainment, Benelux.