Kobalt Music Group has reached an agreement with FIFA, the global governing body of soccer, to be the exclusive licensor and administrator for the official melody of the 2006 FIFA World Cup.

Kobalt Music Group has reached an agreement with FIFA, the global governing body of soccer, to be the exclusive licensor and administrator for the official melody of the 2006 FIFA World Cup.

The official tune is a 30-second sample from "Bamboo," a song written by Nadir Khayat and Bilal Hajji.

The melody will be incorporated into several other works, including the championships' official single and other pieces of related music, including Shakira feat. Wyclef Jean's "Hips Don't Lie - Bamboo (2006 FIFA World Cup mix)."

The official melody will receive "extensive exposure" during all FIFA World Cup events, being used in cross-promotion and advertising spots from a raft of blue-chip sponsors.

Through the pact, unveiled today (May 11), dance, hip-hop, house and "Bamboo" mixes will also be sold as ringtones.

Kobalt founder and CEO Willard Ahdritz commented that the London-based firm was "exploiting the content on a global basis through digital distribution partners on five continents." He adds, "With an audience of more than a billion people and extensive promotion, the potential exposure and consumer base for the official melody is extraordinary."

Kobalt is working with FIFA's concept developer Engine AB, an MTG company, which is the soccer authority's exclusive agent for the creation and supervision of the overall music program for the tournament.

The World Cup, recognized as the world's largest single-sport event, kicks off June 9, 2006 in Germany.