Four new allies join fold.
The HD Digital Alliance sees four new retail allies join its fold while promotional campaigns launch or intensify at existing retail partners.
RadioShack becomes the first major national retail brand to add HD digital radios to its inventory, launching a pilot market rollout of the product today (May 15) in 117 Dallas/Forth Worth stores and select locations in New York, Los Angeles, Chicago, Philadelphia, Houston and Washington, D.C. A national roll-out is planned for September 2006, which is also when the company plans to add exclusive RadioShack HD digital receivers to its shelves.
“RadioShack has been a destination point for generations of customers looking to fulfill their home and portable radio needs, and HD Digital Radio technology is clearly the most significant advancement in terrestrial radio broadcasting since the introduction of FM stereo more than 50 years ago,” said Jim Hamilton, RadioShack executive vice president, merchandising and marketing, in a prepared statement.
In Los Angeles, specialty electronics retailer Ken Crane also adds HD digital radios to its shelves for the first time, as do New York area retailers Harvey and Electronics Expo.
These three, along with Detroit retailer Mickey Shorr, which had already been stocking HD digital radios, are also ready to debut their own HD radio marketing campaigns. These programs will be similar to those launched by ABC Warehouse, Tweeter and Crutchfield.com last month, including custom made commercials running on Alliance member radio stations, Spanish-language versions of marketing and advertising, in-store and online instruction to assist customers, extensive staff training and in-store and point-of-purchase marketing.
Finally, ABC Warehouse expands its existing marketing campaign with coupon offers and special promotions on Kenwood HD Radio Tuners. The company will also be creating promotional sports packages with Major League Baseball’s Detroit Tigers and using direct mail to promote HD radio.