MTV is to launch a customized, 24-hour music network in New Zealand from Aug. 19.

MTV is to launch a customized, 24-hour music network in New Zealand from Aug. 19.

MTV New Zealand will be wholly-owned and operated by MTV Networks Asia Pacific.

The channel will deliver domestic programming and presenters, and will work closely with local labels to exposure home grown talent, explains MTV Networks Asia Pacific president Nigel Robbins.

In addition, Viacom-owned childrens' channel Nickelodeon will roll out in the NZ market on August 1.

Both channels will be carried by pay-TV operator Sky Television, which reaches an estimated 650,000 homes, or 43% of TV households, in the market.

"Young people in New Zealand enjoy a lifestyle, sensibility and appetite for pop culture and entertainment that is totally unique, so it is particularly exciting to bring them dedicated MTV and Nickelodeon channels that reflect these nuances," said Robbins in a statement.

MTV Networks Asia Pacific's director of business development, Chris Keely, is leading set-up efforts for the two companies, which will be based in Auckland. Key management appointments for the services will be announced soon.