Power 106 in L.A., Hot 97 N.Y. integrate store.
Emmis Communications and Apple iTunes are singing in harmony. The companies are teaming up to bring fully integrated iTunes Music Stores to the Web sites of two Emmis R&B/hip-hop stations: KPWR (Power 106) Los Angeles and WQHT (Hot 97) New York.
KPWR and WQHT become the first radio stations in the country to fully integrate iTunes Music Stores into their Web sites, according to an Emmis press release.
In the same release Rey Mena, VP of Emmis Interactive, explained that Emmis “will have full control of the storefront itself. Therefore, we can feature any artist we want to feature. Since each storefront represents Power 106 and Hot 97's playlists, they will feature what is relevant to their listeners."