Canadian satellite radio service XM Canada, operated by Canadian Satellite Radio Holdings, has formed an alliance with Toyota Motor Sales Canada to install XM Canada receivers in Toyota and Lexus auto

Canadian satellite radio service XM Canada, operated by Canadian Satellite Radio Holdings, has formed an alliance with Toyota Motor Sales Canada to install XM Canada receivers in Toyota and Lexus auto lines.

"Toyota's and Lexus's alliance with XM Canada, coupled with our other auto relationships, gives us a potential of almost one million new radio installations per year when each manufacturer is in full production," notes Stephen Tapp, president and COO of XM Canada in Toronto, in a statement.

XM Canada already has contract relationships in Canada with auto manufacturers GM, Honda, Nissan and Subaru.

The satellite radio service now claims 80,000 subscribers since launching in December.