Frontmedia, WMJ partner for new mobile projects.
Warner Music Japan said today (June 6) it has purchased a minority stake in Tokyo-based mobile-broadcaster and wireless-application developer FrontMedia. Financial details of the deal were not disclosed.
FrontMedia operates a hybrid-broadcasting platform through the Marugoto Station mobile Web site on leading Japanese telecoms NTT Docomo, Vodafone and KDDI. It is Japan's first hybrid radio and mobile broadcast service.
WMJ will provide content for use by FrontMedia, which in turn will give WMJ access to its mobile applications, including mobile broadcasting and video streaming on all three major mobile carriers and full track downloads via Docomo.
WMJ and FrontMedia will also carry out joint promotional initiatives and work together to develop new mobile and multiplatform products and services.
"We're delighted to invest in FrontMedia, a company that shares our vision of constantly creating new and compelling ways for consumers to experience music content," said Warner Music Asia Pacific president Lachie Rutherford in a statement. "Japan has one of the world's most advanced mobile music businesses, so to be working with such a dynamic and ambitious partner there is extremely exciting".
The deal with Frontline follows Warner Music International's May 10 announcement of a groundbreaking joint venture with South Korea's SK Telecom.