EMI has forged a partnership to trial a mobile shopping system with online payment specialist PayPal, a unit of Internet auction giant eBay.

EMI has forged a partnership to trial a mobile shopping system with online payment specialist PayPal, a unit of Internet auction giant eBay.

Through the U.K. pilot, unveiled today (June 7), the PayPal Mobile "Text to Buy" service will enable users to buy Corinne Bailey-Rae's U.K. chart-topping eponymous debut album from their cellular devices.

With immediate effect, PayPal Mobile customers can buy the record by texting CBR to 60500, a dedicated PayPal mobile payments number which will be printed in adverts for the multi-platinum album. Once customers have verified their identity through a PIN code system, their details are passed to EMI and the item is dispatched to their PayPal-registered address.

The physical CD will cost £9.99 ($18.58). An additional £1 ($1.86) will be added to cover postage and packaging, an EMI spokesman says.

"EMI is constantly looking for new and innovative ways of reaching music fans, and enabling them to buy our music quickly and effectively," comments Mike McMahon, senior VP commercial and digital media at EMI, in a statement.

"Mobile payments are especially exciting because they will offer a new method for customers to buy music which matches their lifestyles."

According to PayPal, its network has more than 10 million existing account-holders in Britain.

Questions? Comments? Let us know: @billboardbiz

Print