60-second spot debuting during NBA Finals.

Shawn Carter, aka rapper Jay-Z and Def Jam Recordings president/CEO, has partnered with HP for its The Computer Is Personal Again ad campaign. Carter appears in a 60-second spot that debuts tonight (June 8) during the NBA Finals on ABC. Created by the Goodby, Silverstein & Partners agency in San Francisco, and helmed by partner/creative director Steve Simpson, the ad spotlights Carter in different professional and personal settings, from mixing music and discovering new talent to planning a tour itinerary and reviewing his retirement portfolio.

HP is investing several hundred million dollars in The Computer Is Personal Again, the company's first-ever global marketing campaign for its Personal Systems Group. The celebrity-driven campaign launched in May with TV and Internet components. Behind the scenes material is available in the viewing room at hp.com/personal.

Questions? Comments? Let us know: @billboardbiz

Print