Part of a major new expansion.

As was first tipped in Billboard last year (Billboard, Dec. 17, 2005), New York’s Radio City Entertainment has formally been renamed MSG Entertainment (MSGE), as part of a major new expansion of its entertainment portfolio.

Under its new brand, MSGE will continue to operate Madison Square Garden, the Theatre at Madison Square Garden, and Radio City Music Hall, while expanding its current repertoire by aggressively pursuing innovative new content opportunities.

The RCE brand will disappear, to be replaced by a new brand, Madison Square Garden Entertainment, with Jay Marciano as president.

"We're going to line up behind the 'mother brand,' " MSGE president Marciano told Billboard last December. "Radio City will be a wholly owned subsidiary of Madison Square Garden Entertainment."

Under the new banner, MSGE is looking for content opportunities. "There's a new entrepreneurial spirit here," Marciano says of his operation and its New York-based staff of nearly 200. " 'Open for business' is the shingle we're hanging out. We know we can't have a monopoly on all the great ideas, so we're hoping that anybody with a terrific entertainment idea will come talk to us as a potential backer, co-producer or co-venturer with their good idea."