New Zealand online music store digiRAMA has become the first domestic digital store to secure content from all four major labels.

New Zealand online music store digiRAMA has become the first domestic digital store to secure content from all four major labels.

In recent weeks, the service has upped its offering to 300,000 tracks, according to co-director Shaun Davis, after signing content deals with EMI Music NZ, Sony BMG Music Entertainment NZ and, most recently, Universal Music New Zealand.

Universal Music NZ has initially supplied 65,000 tracks, says the company's managing director Adam Holt.

Only 2% of the available tracks are homegrown, estimates Davis, who co-founded the service with his brother Garth.

The site launched in November 2004 with 60,000 international and Australasian tracks licensed from Warner Music NZ and Festival Mushroom Records.

"The techniques digiRAMA uses are incredibly consumer-friendly and diverse enough to suit everyone's needs," Holt tells Billboard.biz. "This is just what the New Zealand music industry has needed to build the digital market and promote safe, secure and legal music downloading."

NZ has no iTunes Music Stores. In its neighboring market Australia, however, the October 2005 arrival of Apple Computer's download services helped boost the volume of digital sales from 1% to 9.5% of all music purchases, according to labels body ARIA. Label sources estimate digital sales are currently less than 2% of total sales in New Zealand.

DigiRAMA sells 10,000 tracks a month, according to Davis. Its nearest rival, CokeTunes, does not offer Sony BMG content.

The site charges NZ$1.69 ($1) for individual songs; NZ$3.49 ($2) for videos and from NZ$16.99 ($10) for albums.

In other news, digiRAMA yesterday (June 29) unveiled what it describes as a landmark deal with national broadcaster the Radio Network. Through the agreement, a consumer listening to a track on one of the network's radio stations ZM, Classic Hits, Viva, Hauraki, Flava and Coast will be able to download it from digiRAMA. The digiRAMA site will display a "now playing" feature that links directly to the stations' playlists. No revenue-sharing deal between the two companies is currently in place, Davis says.

DigiRAMA has no connection to the U.K. firm of the same name.