Virgin Mobile Canada has partnered with Toronto-based concert production firm Emerge Entertainment to produce a branded festival on Sept. 9 and 10.

Virgin Mobile Canada has partnered with Toronto-based concert production firm Emerge Entertainment to produce a branded festival on Sept. 9 and 10.

More than 40 bands are booked to perform at Virgin Mobile's Virgin Festival, which will take place at Toronto Island Park.

The line-up includes the Flaming Lips, Massive Attack, the Raconteurs, Gnarls Barkley, Sam Roberts Band, Wolfmother and Alexisonfire, among others.

Launched in Canada in 2005, Virgin Mobile Canada is an affiliate of Virgin Mobile, which was established in the United Kingdom in 1999.

"Like all Virgin initiatives, Virgin Festival will provide the consumer with real value and a fantastic experience," said Sir Richard Branson, Virgin Group chairman/Virgin Mobile Canada founder, in a statement.

A U.S. version of Virgin Festival is slated to take place on Sept. 23 at Pimlico Race Course in Baltimore, Maryland.

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