Los Angeles-based management company The Firm is launching a new record label to be distributed by EMI in the United States. EMI has made an investment in the label, in return for the U.S. physical an

Los Angeles-based management company The Firm is launching a new record label to be distributed by EMI in the United States. EMI has made an investment in the label, in return for the U.S. physical and digital distribution rights, as well as the right to license product to the rest of the world, according to an EMI spokesperson.

In the United States, The Firm will equally split profits on all album sales with the artists. The management company will handle all marketing, promotion and A&R duties. EMI will collect a distribution fee on albums releases in America.

The first artists signed to the label are singer/actress Mandy Moore, and rock group Army of Anyone, comprised of former members of Filter and Stone Temple Pilots. An Army of Anyone album is expected to be released this year, and a new Moore record is due in 2007, according to a Firm spokesman. Both are Firm management clients, but the rep says the company will be signing artists it does not work with in other capacities.

In a statement, EMI's vice chairman of Music Worldwide David Munns said, "EMI is delighted to distribute The Firm's music company in the U.S. and bring its artists to a global audience. The Firm's label roster will be another strong American repertoire source for EMI worldwide."

Last year, The Firm structured a revenue-sharing deal with EMI on rock group Korn, and the company also handled the marketing and promotion for Ice Cube's "Laugh Now, Cry Later," released on the artist's own Lench Mob Records. EMI distributed the title.

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