Universal Music South East Asia has agreed to a deal which will see leading South Korean entertainment company CJ Music distribute and market Universal international repertoire in the territory.

Universal Music South East Asia has agreed to a deal which will see leading South Korean entertainment company CJ Music distribute and market Universal international repertoire in the territory.

CJ Music, part of the CJ Group media conglomerate, will use its clout in the domestic market to push Universal international acts by increasing their presence at hypermarket outlets, promoting them on CJ music video channels KMTV and M-Net and by providing news and interactive features on the www.mnet.com portal.

Seoul-based CJ Music's business activities include online and offline distribution, music-content planning and production, media marketing, a record label and artist management.

"New business models are required in our fast-changing environment," Universal Music South East Asia president Harry Hui said in a statement. "This alliance will certainly help us get closer to the Korean consumers, reaching them more directly with great music."

The agreement is the first of its kind for Universal Music South East Asia.

The first phase of the Universal-CJ alliance began with a soft launch on June 15, focusing on releases by Daddy Yankee, Hoobastank, Keane, Prince, Rihanna and Snow Patrol. The second phase will see promotional campaigns for Eminem, Jack Johnson, Juanes, Kanye West, Mariah Carey, Mary J. Blige, Ne-Yo and the Pussycat Dolls.

The agreement will also include promotion of special compilation albums created by Universal Strategic Marketing.

"The synergy between Universal Music, with its powerful music-content selections, and CJ Music, with our extensive marketing and media channels, will hopefully see us reach a new level of music business in Asia," said CJ Music president Kim Jong-jin in a statement.