Investment bank HSBC and BMW-owned car brand Mini have come on board as headline sponsors for the Sept. 27 "Britain Rocks New York" benefit concert, to be held at the 2,100-capacity Nokia Theater in t

Investment bank HSBC and BMW-owned car brand Mini have come on board as headline sponsors for the Sept. 27 "Britain Rocks New York" benefit concert, to be held at the 2,100-capacity Nokia Theater in the city's Times Square. U.K. Telecommunications giant BT will sponsor an aftershow party at the Rainbow Room, Rockefeller Plaza.

The concert will raise funds to help support the creation and maintenance of the British Memorial Garden, which is currently under construction at New York's Hanover Square. Charity organization the British Memorial Garden Trust established the garden with the intention to celebrate Anglo-American ties, and to honor the 67 British victims of the 9/11 World Trade Center bombings.

Carl Freed, president of Trevanna Entertainment, is promoter for the concert, and EMI Music in London is supporting the project. The Trust's president Camilla Hellman says she anticipates announcing the performers imminently.

"It would be wonderful to add this element of support from the British rock royalty," Hellman tells Billboard.biz. "The concert can help our fundraising appeal-the garden is a unique opportunity to leave a legacy for the city of New York and its people."