Deal to begin in September.
Independent electronic and dance music label, Ultra Records, will join Alternative Distribution Alliance's (ADA) family of distributed labels including Sub Pop, Matador, Epitaph, Comedy Central and Saddle Creek. ADA will be Ultra's exclusive distributor in the U.S. beginning in September.
With a primary emphasis on electronic and dance music, the label focuses on talent for the domestic and international music market. Ultra will also bring two other labels to ADA, urban/reggae label, Sequence Records, and world music label, Escondida Records.