Most recently with Arista Records.

Two weeks after forming its new music company, the Firm has begun adding staffers for the venture.

First up is radio promotion and marketing vet Lori Rischer, most recently with Arista Records. Rischer, who reports to Firm CEO Jeff Kwatinetz, will oversee radio promotion at National Top 40, Crossover and Hot AC formats for acts on the new music company and for Firm management clients.

First signings to the new, still-unnamed music company are Mandy Moore and Army of Anyone. The Firm is expected to continue staffing the new venture over the next few months.

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