Kevin Weaver promoted from Lava.

Kevin Weaver has been promoted to the new position of senior VP of Atlantic Records. He reports to Atlantic chairman/CEO Craig Kallman and president Julie Greenwald and is based at the company's Los Angeles office.

Most recently Weaver was senior VP of strategic marketing and soundtracks for the company's Lava division. He's responsible for overseeing the placement of Atlantic-affiliated music and artists across all visual media—including film, television and video games—as well as developing soundtrack projects, strategic alliances, licensing opportunities and marketing initiatives.

Weaver began his music career in 1994 at Atlantic Records as coordinator of A&R/Multimedia. The following year, he moved to the company's newly established Lava label, where he spearheaded the development of soundtrack projects. Weaver left the label to serve as executive in charge of A&R/Soundtracks at Tommy Boy Music. Weaver returned to Lava in 1999 as director of A&R/Soundtracks, followed by promotions to senior director and VP. In 2003, he became the label's senior VP of strategic marketing and soundtracks.