Offering aims to simplfy access to mobile content.
Universal Music Group has teamed with Motricity to offer simplfied access to mobile content such as music, mastertones and photos.
Consumers will text artist related keywords to "30303" from their mobile phones to dirtectly access content, avoiding searches through pages of offerings. UMG will bolster the program by promoting the "30303" shortcode through various traditional marketing outlets such as CD cases; print, television and radio advertisements; concert venues; music stores; and artist websites.
This shortcode initiative enables Cingular, Sprint and T-Mobile subscribers to discover and purchase mobile content from artists including Mary J. Blige, The Killers, Busta Rhymes, AFI, Juanes, Rihanna and Chamillionaire through easy-to-use SMS messaging.