Formerly senior VP at Univision Music Group.

Lupe De La Cruz has been named VP/GM of the Latin division of St. Clair Entertainment Group, an independent music and video company. De La Cruz was formerly senior VP of national marketing for the Univision Music Group, a post he held since the creation of the company.

As part of St. Clair, he will work to expand the company’s Latin music business in the United States and Puerto Rico and will head up Tesoro Records, a new Latin music label. De la Cruz will be based in Woodland Hills, Ca. He will report to St. Clair Entertainment Group CEO, Ron D. Ford.